The challenge
Lewis RV came to White Chalk Road in May 2017 after previously relying on TV advertising as their main marketing channel. The aim was to grow their online presence, gain new leads through the website, and drive new visitors to their Guildford dealership.
One of Lewis RV’s main goals was to be able to see measurable results, something they weren’t getting from TV advertising. White Chalk Road created both a Google Ads and SEO Strategy with the aim to grow Lewis RV’s digital presence and increase the number of leads coming through their website.
The strategy centred around creating useful engaging content to drive traffic and create brand awareness. Ultimately turning the site into a one-stop-shop for caravan owners and prospective buyers.