Centacare provides employment, training & support services for disadvantaged members of the community & unemployed job seekers in Perth.
Centacare provides employment, training & support services for disadvantaged members of the community & unemployed job seekers in Perth. They deliver a diverse range of flexible and fully accredited adult education, industry training and employment programs from their six training sites across Perth.
Centacare partnered with White Chalk Road in August 2018, on a 50% pro bono basis, to optimise their website for search engines, to help them compete in the highly competitive adult education and training industry.
After in-depth keyword research and competitor analysis, White Chalk Road recommended building permanent education course landing pages, to optimise over time and help to appear long term in search results.
These pages were created ad optimised and Centacare now appears on the first page of Google for all of their key training courses.
SEO services
White Chalk Road also assisted with a content strategy to publish a series of optimised informational articles highlighting career paths and opportunities for people living in Perth.
The ongoing strategy continues to increase the reach of the website with Centacare now being found for over 500 keywords in Australia.
SEO copywriting
In their first year of service with White Chalk Road, Centacare’s organic traffic increased 26.29% Year on Year. Their keyword visibility increased from 16% to over 55% for all training course related keywords.
In 2020 Centacare’s organic traffic continues to improve, while we continue to implement their SEO Strategy.
Danni Smart, Marketing Coordinator
