SEO

Boost website performance with technical SEO services

Boost your website’s visibility, user experience, and search rankings with cutting-edge technical SEO strategies. Learn more about the White Chalk Road approach to enhancing your website’s performance through technical SEO.

  • Optimise your site with detailed technical recommendations.
  • Create a smooth, fast, error-free user experience.
  • Advanced solutions from our local SEO experts.
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What is Technical SEO?

Technical SEO examines your website from the perspective of search bots (Google) that crawl, index, and rank your website, as well as user metrics (humans) to ensure you’re providing a good user experience to the end user.

As search engines continue to optimise their algorithms to reward fast, mobile-friendly and user-friendly websites, ongoing technical SEO reviews and implementation have become an important aspect of effective SEO.

Unlock your website’s potential with expert technical SEO solutions.

Should you consider technical SEO services?

In an ever-changing world where attention spans are getting shorter, technology is getting more advanced, and people are more willing to shop for both products and services online, the technical performance of your website has never been more important.

Google is continuing to increase focus on engagement metrics and technical performance as ranking factors in its search algorithm, directly affecting how well your website ranks in search. If you’re uncertain about the current performance, functionality or effectiveness of your website, we recommend reaching out to our team today.

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Our approach

White Chalk Road’s technical SEO strategy begins with a comprehensive SEO audit identifying missing elements in your website’s technical performance. We provide clear, actionable recommendations to enhance your website’s visibility and performance including reviews of:

  • Page and link structure
  • Meta tags and site speed
  • On-page and off-page optimisation
  • Technical SEO and UX
  • Content improvement
  • Schema and structured data
  • Site architecture

Following the initial audit and implementation of recommendations, your dedicated Search Marketing Manager will continue to monitor technical SEO performance over time and make changes where needed. Working with White Chalk Road, you can rest assured all bases are covered moving forward when it comes to technical SEO.

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Improve the usability of your website

Technical SEO is essential for improving your website’s overall performance and ensuring it meets search engine standards. By addressing technical aspects, you can enhance user experience, increase site speed, and boost search rankings.

User experience We look to enhance navigation and design for a seamless visitor interaction.
Load speed Review and monitoring of page load times will help reduce bounce rates and boost rankings.
Mobile friendliness Ensure your site functions well on mobile devices, catering to the growing number of mobile users in Australia.
Broken links We will identify and fix broken links to enhance SEO and user experience, ensuring visitors don’t encounter dead ends.
Optimising CTAs Creating clear, compelling calls-to-action will boost conversions and guide users toward desired actions.
Schema markup Schema markup helps search engines understand your content better, improving visibility and click-through rates.

Success story

Two people dressed in sperm suits for safe removal of asbestos from a residential home.

Rapid Asbestos Removals

Rapid Asbestos Removals is a locally owned and operated asbestos removal and disposal company based in Perth. The team is licensed to remove non-friable asbestos and constantly perform their work to the highest safety standards.

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Technical SEO FAQs

Have a question? Get in touch and we will be more than happy to answer them for you.

Yes, you should monitor technical website performance.

With servers, technology and user needs constantly changing, business owners and marketing teams should continue to review the performance of their website and make changes and enhancements where needed.

White Chalk Road utilises a range of industry-leading technical SEO tools to monitor and highlight any technical issues, allowing us to proactively make changes and improve your website. This ensures an effortless user experience, improving keyword rankings and traffic to your website.

Attention spans are getting shorter.

Load speed affects both user experience and search engine rankings. Slow-loading pages can increase bounce rates, reducing the time users spend on your site. Faster load times improve user satisfaction and are favoured by search engines like Google, helping boost your site's rankings.

The team at White Chalk Road works to identify pages with slow load speed, highlighting changes we can make or your developer can make to improve load times.

Schema structures your data so Google understands your business or content better.

You may have heard about schema and why it's important for search engines, but it can often get complicated if it's not something you work with often. At White Chalk Road, our team of Search Marketing Managers are across the importance of schema and how to effectively implement it on your website.

By adding schema markup, you are enhancing your site for search engine snippets, leading to improved visibility, higher click-through rates, and better overall search engine performance. It also allows you to highlight to Google who the author of an article is, the important details of an upcoming event, and common questions and answers.

If you're competing online in a competitive niche, effective Schema markup is an important aspect of your SEO performance.

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