SEO Perth

A Perth SEO & digital marketing agency

Get real traffic & conversions from Perth’s longest-running specialist SEO agency.

What is SEO?

We are a specialised Perth SEO Agency, with over 20 years of experience helping Perth business’ get found online by their customers. Search Engine Optimisation (SEO) is the process of gearing your website, to ensure it appears at the top of Google search results.

When your potential customers are searching for your products or services, you need to be there, with a Google listing that stands out from the crowd. Our local SEO service will help ensure you appear, right when your customers are searching for your product or service.

Is it right for you?

It’s pretty simple: if expanding your business’s reach and revenue are short- and long-term goals for you, you need an online marketing strategy specifically designed to take you from where you are right now to where you want to be – within your niche and market.

Establishing yourself as the go-to solution for your customers is not an overnight activity but a strategic, mapped-out marathon that White Chalk Road’s team and SEO agency thrive on helping you build and execute.

So, why SEO efforts, specifically? It’s all about the online world:

  • Online is “when”: Your prospective customers start their purchase journey online first.
  • Online is “where”: Customers pull out their mobile devices, tablets, and desktops to research and educate themselves on ways to solve their problems or find options to meet their needs.
  • Online is “how”: The search results customers receive eventually influence what they end up buying – choosing between your business or a competitor’s.

That’s where tactical search engine results by White Chalk Road’s SEO professionals come in to steer customer decision-making in your favour.

It all starts with a search engine. Your prospective customers enter search terms into a search engine looking for the best solution matching the intent of their search.

Search Engine Optimisation, or SEO, is a set of practises to optimise your website so search engines can understand it, as well as make your website easy for prospective customers to use so they can achieve their goal (get information, buy something, contact you, and more).

Our approach

As an SEO agency dedicated to providing specialist SEO services, White Chalk Road has the expertise and experience you need to boost your traffic through increased search engine results. Better and more consistent organic traffic can only occur when you’ve nailed the three cornerstones of successful SEO strategies:

  • Increased relevancy for your business and product listings (mapping how users are searching for options with what your business offers)
  • Stronger authority, which boosts overall visibility and domain authority, using unique SEO strategy
  • Deeper trust over time through holistic and interconnected digital marketing efforts like content marketing and strategic link building to support your business’s brand online

Many SEO companies in Australia will tell you that Google rankings are all that matter – and that’s why an SEO agency exists or that’s the only thing search engine optimisation services entail.

But, as the top SEO agency, we know the real story behind digital marketing is far more nuanced. Our SEO strategies aren’t built to ‘game’ the system – but, rather, help you create a more holistic impact through Authority, Trust, and Relevance.

The 3 core areas of SEO

An SEO company offering Search Engine Optimisation works to optimise factors in three core areas:

On page SEO The content on your site, how well it solves topic queries and potential searcher intent and whether it provides a good user experience for site visitors.
Off page SEO Inbound links to your website from other websites. Natural links from authoritative and relevant websites act as a vote of confidence, which helps search engines trust your website.
Technical SEO How well search engine spiders can crawl your site and index your content. This also focuses on the speed and code of your website.

Success story

View over Jurien Bay Tourist Park jetty in Western Australia.

Summerstar Tourist Parks

Summerstar Tourist Parks is a group of family-friendly caravan parks located in rural West Australian destinations.

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Organic keywords

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Organic conversions

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Online transations
View Case Study

SEO frequently asked questions

Get Answers. Here are the answers to some common questions clients ask about search engine optimisation (SEO).

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

SEO (Search Engine Optimisation) is the process of optimising your business website and content for both search engines and users to help your business website get found online on the search engine results page.

Google (the world's largest search engine) uses an advanced and complicated algorithm in order to rank websites in their Search Engine Results Pages (SERPs) from first to last. With over 20+ years in the industry and advanced knowledge of white-hat Perth SEO practices, White Chalk Road has a strong understanding of how to improve the local search rankings of your website and generate a higher percentage of conversions from site visitors.

The SEO costs and the budget you should set for SEO is dependent on your unique situation and recommended search engine marketing strategy.

The costs of search engine optimisation services in Perth will vary depending on whether you have a large or small business website, few or many products or services and most importantly, your starting SEO keyword positions.

For example, if you’ve already had a business website for many years and rank quite high, due to the SEO efforts that have been put in already, you’ll require reduced SEO services compared to a company that ranks very poorly or is starting a new business.

The best way to find out the cost for your site is to get in touch with us and after an SEO review of your website and your objectives, we can give you an indicative cost or prepare a full SEO proposal for you.

Our SEO work is completed in house. Our search marketing managers are Perth-based professionals who understand the local Perth market allowing your website to reach the first page of Google locally. Our SEO account managers are highly trained and knowledgeable in all aspects of SEO and online marketing best practices.

They maintain up to date SEO knowledge and monitor changes to search engine algorithms and optimisation best practices implemented during your online marketing strategy.

No. No one can guarantee a number one rank on Google (or any search engine), for any keyword – get it straight from Google. If you hear that other SEO agencies are guaranteeing position 1 rankings, run the other way.

The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and a realistically expected target growth for that average over an agreed period.

Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.

Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For a high-quality optimised business website, more targeted traffic will mean more leads generated or conversions for your business. This should be one of your primary business goals.

When it comes to SEO, there are no tricks or secret tactics that will make your business website quickly rank at number one on search engine results pages.

Long-term favourable results rely on the implementation of recommended best practices to make your website search friendly and easy for visitors to use.

If you have a quality website that provides a good experience to site visitors and is technically sound you will see the benefits of higher ranking in search results and more visitors delivered to your site.

This takes time to achieve and involves first analysing and making improvements to your website before you will see any potential benefit for your business. It can take between 6 and 12 months before changes start to have a positive impact. Our experienced SEO consultants will explain the timeframe we'd expect you to see a positive ROI during your initial meeting.