SEO

Unlock growth with a detailed SEO audit

We make SEO audits simple and effective, ensuring you understand every step of the process. Our clear, straightforward approach means you can see the impact and benefits immediately.

  • We uncover SEO issues and how to fix them.
  • Detailed insights from our industry-leading team.
  • See immediate impact once implemented.
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What is an SEO audit?

An SEO audit is a comprehensive, in-depth analysis of your website’s search engine optimisation. Our experienced Search Marketing Managers evaluate key elements affecting your SEO performance, such as site speed, content quality, and backlink profile.

By understanding these factors, we can provide insights into how your site measures up against competitors, ensuring you stay ahead in your industry.

Unlock your website’s full potential with expert insights and actionable recommendations.

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Is an SEO audit right for you?

If your website isn’t delivering the results you expect, an SEO audit can be a game-changer.

SEO is crucial for increasing your website’s visibility and driving organic traffic. Our search marketing team can provide a detailed analysis of your current SEO performance, pinpointing areas for improvement and providing actionable recommendations.

This is especially beneficial for local Australian businesses looking to enhance their online presence locally, generating interest and attracting more customers.

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Our approach

Our SEO audits are thorough and personalised, providing actionable recommendations in an easy-to-digest way with clear steps to improve performance. As part of an SEO audit, we examine:

  • Page and link structure
  • Meta tags and site speed
  • On-page and off-page optimisation
  • Technical SEO and UX
  • Content improvement
  • Schema and structured data
  • Site architecture

We offer tailored recommendations to boost your website’s performance. Contact us and discover how we can elevate your business potential online.

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The benefits of an SEO site audit

An SEO audit by White Chalk Road will bring numerous advantages for your business:

Identify & resolve technical issues We'll identify critical technical problems impacting site performance.
Tracking & website performance Gain valuable insights through robust analytics and performance tracking.
Website migration assistance Ensure smooth transitions and avoid common pitfalls during a new site launch.
Mobile responsiveness & speed We'll highlight how you can improve page load times and ensure a mobile-friendly design.
CRO improvements Increase conversions by identifying and fixing bottlenecks from website users.
Content improvements Optimise content for better search engine indexing and user engagement.

Success story

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Momentum Wealth

Momentum Wealth is an award-winning, full-service property investment consultancy dedicated to helping clients build wealth through strategic property investment.

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SEO audit FAQs

Here are the answers to some common questions clients ask about SEO audits.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

The short answer is no.

Most SEO and digital marketing agencies will offer free SEO audits that are auto-generated and provide no real actionable insight into your website performance. They use it as a sales pitch to push you to invest to fix the issues.

White Chalk Road provide detailed, structured and human-driven SEO audits that will make an impact in your website's online performance. We look to understand your business, goals and customers, so the SEO audit we provide is actionable and useful to your business.

Whether you're in the process of a new website build and need an audit to ensure a smooth migration, have received negative feedback or noticed issues that need to be rectified, our experienced search marketing team will get your website back on track, and geared up for long term growth.

We do not have a standard audit cost.

We are however very transparent in the investment required to audit your existing or new website before commencing work so that you can decide to push ahead with confidence and certainty of no hidden costs.

All business goals are different, the size and functionality of websites differ, and providing a set cost without understanding your business could result in a lacklustre result. We first organise an initial consult at no cost to identify your needs, before providing a proposed investment to complete a full detailed SEO audit.

Detailed, actionable SEO audits that will make an impact on your bottom line - that's why Australian business owners choose to work with White Chalk Road.

From 2 weeks to 2 months.

The amount of time an SEO audit takes is highly dependent on the size, complexity, and number of issues you may have on your website. The timeframe and recommended investment are presented before work commences, and we always hit deadlines.

For smaller brochure websites, White Chalk Road commonly complete a technical audit within 2 weeks from approval of the investment. For more complex enterprise clients, our team will spend up to 2 months reviewing every aspect of their online performance.

We also provide full technical audits and website migration link mapping services for businesses that are building a new website and want to retain SEO performance. For all SEO migration work, we will ensure our audits and recommendations are completed to fit your expected go-live date.

At least annually, depending on your website.

To ensure you consistently rank high on Google and reduce frustrations with website users, you should consider completing an SEO audit regularly. Ideally, you will want an in-depth SEO audit at least 1 to 2 times a year to maintain your website's performance.

Outside of annual or bi-annual SEO audits, we recommend that you monitor and review website performance weekly or monthly depending on the size of your website, and business resources. For larger enterprise clients, White Chalk Road perform full technical SEO audits monthly or quarterly.

Yes, White Chalk Road are very experienced in SEO website migration work.

From small brochure websites to large ASX-listed company websites and government websites, we have over 25 years of experience in ensuring a website migration has a very low impact on SEO performance. This includes:

  • Audit of the existing and new websites.
  • Ensuring new final URL paths are optimised.
  • Full redirect mapping, to ensure no broken 404 links.
  • Migration of titles and meta data.
  • Review of content and heading structure.
  • Audit and review of tracking, and migration of tracking codes.

With White Chalk Road, you can rest assured that your new website will have the best chance of positive ongoing performance. If you are planning a new website build, we recommend that you contact us early, so we can provide advice and recommendations throughout the project.