SEO

Reach Perth customers with specialised local SEO services

Local Search Engine Optimisation (Local SEO) focuses on boosting your business’s visibility in specific geographic areas. When potential customers search for your products or services locally, we ensure you have the best chance at appearing first.

  • Dominate local searches to boost foot traffic.
  • Become a prominent store in your area.
  • Increase your brand reputation and reviews.
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What is Local SEO?

Local SEO combines traditional SEO techniques with the power of Google Maps. It focuses on improving your business’s visibility in local search results, making it easier for customers in your area to find you.

By optimising your website and Google Business Profile for local searches, you can attract more local customers and drive foot traffic to your physical location. It’s an affordable and effective strategy for small businesses looking to build their profile in their immediate service area.

Reach local customers and improve foot traffic with Local SEO.

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Is Local SEO right for you?

If your business targets customers in a specific geographic area, Local SEO is essential.

With mobile searches on the rise, Google’s proximity factor ensures that your business appears in local searches within your community. This makes Local SEO a cost-effective way to increase local traffic, attract nearby customers, and enhance customer engagement.

Whether you want to boost foot traffic, improve your online reputation, or increase local sales, Local SEO can help you achieve your goals.

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Our approach

At White Chalk Road, we take a comprehensive approach to Local SEO, ensuring your business stands out in local search results. Our team of experts focuses on optimising every aspect of your online presence to attract more local customers and drive foot traffic to your business.

Our Local SEO experts can:

  • Claim and optimise your Google Business Profile listing
  • Build citations and directory listings
  • Respond to reviews
  • Help build dedicated location pages
  • Keep business information up-to-date
  • Upload pictures, offers, and posts

Local SEO services by White Chalk Road ensures that your small business maintains local search visibility.

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The benefits of Local SEO

Investing in Local SEO offers numerous advantages for your business. By focusing on local search optimisation, you can significantly increase your visibility in local searches, attract more foot traffic to your physical location, and build a strong online reputation. Here are some key benefits:

Increased local visibility We ensure your business is easily found by customers in your area.
Boosted foot traffic Drive more customers to your physical location.
Improved online reputation Enhance your brand’s credibility with positive reviews and ratings.
Higher conversion rates Local searches often lead to higher purchase intent.
Cost-effective marketing Reach local customers without high advertising costs.
Competitive advantage Stand out in local searches and outperform nearby competitors.

Success story

Family moving into a new house.

HKY Real Estate

HKY Real Estate is an independently owned real estate agency and has been one of the fastest growing and most successful agencies in Western Australia.

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Local SEO FAQs

Want to find out more about Local SEO services? Read our most frequently asked questions for quick answers.

Have a question? Get in touch and we will answer them for you.

 

Local SEO helps companies' business listings become more visible to those using a search engine to find a local business by using search terms such as cafes near me.

These listings can then be optimised using SEO to rank above competitors in the same region. This is important for trades, real estate agents, restaurants and anyone who completes work at a local level.

Local SEO is important as it supports your ability to rank next to or above competing companies who operate in the same city or suburb as you.

Your Local SEO ranking will also determine how visible you are on Google Maps. The greater your ranking and visibility are, the easier it will be for potential customers to find your business.

There are various ways to improve your local SEO performance on your website and within your Google Business Profile. Some of the most effective strategies include:

  • Create a Google Business Profile listing and ensure all your business details are correct.
  • Attach your business website, social media and other relevant sites and information.
  • Add photos and your logo to your Google Business Profile listing.
  • Encourage customers to leave reviews on your listing and reply to reviews promptly.
  • Post on your Google Business Profile updates and photos to keep your account active.

A Google local pack or a map pack is a block of three to four business listings under the Google map when a search is conducted with local intent.

Google decides which business to include in the local pack based on your location, number and rating of reviews, business category, and local SEO ranking.

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