SEO Melbourne

A Melbourne SEO & digital marketing agency

Get real traffic & conversions from Australia’s longest-running specialist SEO agency.

What is SEO?

Search Engine Optimisation (SEO) is about understanding how search engines operate and optimising your site so that performs well in search results for your targeted search queries. SEO Search engine rankings are based on how well your website answers the user’s query.

Our tailored SEO Melbourne services ensure your website is located on the first page of search results, whenever your target audience type in a relevant search query.

Our SEO strategies are individually created for your business by analysing your target audience, industry, and competitors. Each SEO client is different and each SEO strategy is different. We create bespoke SEO strategies to get you the best possible outcome for your business and budget.

As an SEO Melbourne Agency & Google Premier Partner, our SEO strategies stay ahead of the game by keeping a close eye on Google Algorithm changes and refining our approach, to keep you ahead of your competitors.

Is it right for you?

Our SEO & Digital Marketing Strategies are designed to increase your bottom line and maximize your marketing return on investment. We understand all businesses and budgets are different, and we create a targeted SEO strategy to get the best SEO results.

Our top SEO managers are Google Analytics & Ads qualified and receive ongoing training from Google in best practice techniques. We analyse your results daily, to monitor your key KPIs such as online sales, phone calls, contact forms etc. We also provide End of Month reports so you can see how your SEO results are tracking month on month, helping you gauge how your marketing is progressing.

As an experienced SEO Melbourne Company, we know you, as business owners are time-poor, so we take the stress out of your SEO & digital marketing, to help you focus on what’s important.

Our approach

As an experienced SEO & Digital Agency in Melbourne, we have developed bespoke SEO strategies to increase the right website traffic to your website. We don’t waste your marketing dollars getting the “most” traffic. We get qualified traffic to your site, which will convert to more customers. If you only sell to people in Melbourne, your SEO strategy will be focused on Melbourne, not interstate. Qualified traffic means fewer time wasters and more successful leads for your business.

It all starts with a User Experience and SEO Strategy. We optimise your website based on how users will interact with the site, to ensure SEO brings in the right traffic to your site and they follow your call to actions. Our SEO Melbourne Team has over 22 years of experience creating tailored SEO traffic strategies helping businesses right across Victoria.

FAQs from our SEO Melbourne clients

Get help understanding how to use SEO to get results.

SEO (Search Engine Optimisation) improves your website to match Google's search parameters. The search engine uses a complex algorithm, with over 200 search signals, to decide which websites to rank highest in their search result pages.

With over 20+ years in the SEO industry and advanced knowledge of white-hat Melbourne SEO practices, White Chalk Road has a strong understanding of how to improve the rankings of your website, and generate a higher percentage of conversions from site visitors through tailored SEO campaigns.

Every SEO strategy is different, and every budget is different. SEO campaign costs are usually determined by how much work (ie how many hours a month) you will need to spend, in order to get results.

The cost of your SEO service is highly dependent on your business and industry, with some locations and industries much more competitive than others.

If you provide one product or service, in a niche industry, your SEO costs to achieve results may well be much lower, than a business selling thousands of products in a highly competitive market. At the end of the day, you just need to outrank your competitors, and this can be more or less difficult, depending on your industry.

The current authority of your website is also a large consideration when determining the costs of your SEO campaign. If you have a brand new website, you are starting from scratch and may need to invest more, than a well-established website, which already has some ranking authority.

As an experienced SEO Agency, White Chalk Road will do an initial technical SEO audit of your website and industry, to determine how competitive it will be to get results. We can then provide an accurate SEO quote to achieve the best return on your SEO marketing investment.

Nope! Our entire SEO team is based in Australia and understand the local Melbourne market. Our expert SEO team are university qualified and have extensive experience in managing successful marketing campaigns.

Our local legends are highly motivated to stay ahead of the curve and maintain up to date industry knowledge on all things Google and SEO Melbourne best practices.

Sadly No - and anyone who 'guarantees' this is wrong. We know what is achievable and provide you with realistic KPIs at the start of your SEO campaign, to ensure you increase the bottom line for your business.

Tracking keyword rankings alone is pointless. The best way to monitor your keyword positions in search and the value to your business is through a detailed keyword report, outlining current average positions across a range of keyword phrases and a realistically expected target growth for that average over an agreed period.

You should tie this in with tracking other important metrics, such as the amount of qualified (customers who want to buy) traffic (website visits) that your website receives from people via Google. For an SEO optimised website, increased targeted traffic will mean increased leads and ultimately increased profit for your business.

While there is no 'magic number', you can usually expect to see SEO results between 4-6 months. This highly depends on how much work is being completed on your SEO campaign (eg if you are only doing a few hours a month, it can take much longer to see results). The competitiveness of your industry also plays a large part, and your SEO company should give you an accurate expectation of how long your SEO campaign will take, based on your industry and budget.

Your SEO campaign results will continue to grow over time, so whatever results you are seeing at the 6-month mark, should generally improve further by the 12, 18, and 24-month mark. It is hugely important you set up analytics tracking right from the start, to ensure you are monitoring accurate SEO data to track results.