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Online marketing & SEO for legal firms

Law firms serve a very specific demographic, and there are also highly specialised legal establishments catering to a smaller set of clients.
Lawyer smiling at client in legal firm.

Digital marketing for legal firms

According to the Law Society of NSW, there were already 18,748 private law firms operating across Australia when they published the 2018 National Profile of Solicitors. By that time, there were also 76,303 solicitors practising in Australia.

With so many law firms, how do you reach your audience or market? The answer: SEO and online marketing for legal firms.

If you have been slow to adapt to the changing business landscape, you need digital marketing to capture new clients, especially digitally savvy audiences like millennials and Gen Z.

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Benefits of online marketing for legal firms

Scotty Collins laughing in office
Drive organic site visits By publishing legal SEO content like blog posts, short-form evergreen articles, multi-page guides, videos and so on, you can organically increase visits to your website and page views. This, in turn, can boost your search engine rankings significantly.
Increase website authority One of the key drivers of SEO is publishing content that is useful, purposeful, relevant and interesting. When people like the content you create, they'll share it or comment. These interactions count in improving user experience and increasing site and blog authority.
Attract local clients If your goal is to attract more clients, SEO and online marketing experts have the expertise and experience to help you achieve this through the use of specific localised content.

To attract more clients, beefing up your online profile is crucial. With digital marketing for legal firms, even law practitioners that require niche marketing assistance can improve their performance. This includes lawyers catering to families, the engineering and industrial sector, finance, healthcare and so on.

With the implementation of strategic SEO for legal firms, you can reap the above benefits.

Common questions about legal firm SEO