Google Ads

Google Remarketing Ads

If you’re an online business, Google Remarketing Ads can help get sales by targeting indecisive shoppers who have visited your website but abandoned their virtual shopping cart.

  • Reconnect with interested visitors across the web.
  • Drive repeat business with tailored ads.
  • Generate interest in your brand whilst boosting sales.

What are Google Remarketing Ads?

A remarketing ad can send a subtle message to bring visitors back to your site.

How? Remarketing allows you to deliver ads (including Google Shopping Ads) to people who have visited your website, so when those people leave your website, they will start to see your ads show up in relevant places across the internet.

This strategy lets you reconnect with potential and existing customers as they browse different areas of the internet.

They may have only been curious about your products before, but as they continue to consider their options – and continue to see your brand show in relevant places – they’ll likely come back to your site when they’re ready to make a purchase.

Are Google Remarketing Ads right for you?

Google Remarketing Ads can be a powerful tool for businesses looking to re-engage with their website visitors and convert them into customers.

If your target audience is actively searching for products or services similar to yours, remarketing ads could be highly effective in reminding them of your brand and encouraging them to make a purchase and keep your brand top-of-mind.

Are you aiming to increase brand awareness, drive sales, or encourage repeat purchases? Remarketing ads can be tailored to achieve specific goals, whether it’s by showcasing new products, offering discounts, or providing valuable content to encourage engagement.

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Our approach

At White Chalk Road, we take a strategic approach to Google Remarketing Ads to ensure you get the best return on investment. Below is an outline of how our Google Remarketing Ads management works:

  • We upload your display ads or text ads for your remarketing campaign in Google Ads.
  • We add a small snippet of code to your website or certain pages. This will not be visible to users.
  • Potential customers visit your website and land on these pages.
  • Their computer recognises, reads and saves the code from your website, allowing your remarketing campaign to remember the computer has visited your website.
  • Now, whenever the user visits another website that your campaign is targeting your ad will show up aiming at bringing them back to your website to generate an enquiry.

Work with us

Success story

View over Jurien Bay Tourist Park jetty in Western Australia.

Summerstar Tourist Parks

Summerstar Tourist Parks is a group of family-friendly caravan parks located in rural West Australian destinations.

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Organic keywords

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Organic conversions

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Online transations
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Google Remarketing Ads frequently asked questions

Here are the answers to some common questions that clients ask about Google Remarketing Ads.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

Google Remarketing Ads target people who have previously visited your site and shown interest in your product or service. It is a good way to re-engage and reach those who may still be interested in your business and perhaps still choosing between you and a competitor.

Google Remarketing Ads work by tracking your site visitors with cookies. When someone is on your site and meets the remarketing criteria, their cookie ID is added to your remarketing audience list. You can then create a remarketing campaign to help you reach your previous site visitors to remind them of your business and hopefully generate conversions.

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