Understanding Google algorithm updates: Past, present & future Understanding the history of Google Algorithm Updates helps SEO Specialists adapt and refine strategies, to get the best results. Here’s a recap of updates. 9 min read
Growing with Google – The last decade in search Established in 1999, White Chalk Road was one of the first dedicated internet and search marketing businesses in Australia. See how we’ve grown with Google. 6 min read
How guest posting builds quality backlinks to your website Build high-quality backlinks & improve your search visibility through strategic guest posting. Read our tips for best practice guest posting for SEO here. 8 min read
Core Web Vitals: How to make your website succeed Google has announced a new ranking signal that combines Core Web Vitals with existing signals for page experience. Get prepared before the 2021 deadline. 5 min read
Adapt to survive: Ideas to market your business during COVID-19 Don’t let your business get left behind your competitors during COVID-19. Read these actionable ideas to market your business during the crisis today. 10 min read
Maintaining your digital marketing during a crisis It is critical to maintain your digital strategy during a crisis, to ensure you stay connected to your customers. Follow these DIY SEO tips to get started. 6 min read
The secret weapon to dominate micro local rankings on Google Multi-location businesses need a local ranking strategy if they want to succeed online. Learn how to rank for microlocal keywords to improve your website. 6 min read
How to add FAQ schema to a webpage (no developer or plugin) Step by step guide on adding FAQ schema to a webpage. No need for a developer or additional plugin. This method utilises Google Tag Manager. Follow this guide. 5 min read
The ultimate 1000 word negative keyword list Boost your Google Ads campaigns with our comprehensive list of 1000 negative keywords to add to your campaign. Download your FREE list from White Chalk Road. 4 min read
