Do blog posts help with SEO?

Yes, having blog posts on your website can help with SEO. This is because when you write a blog, you are creating fresh content that can be indexed by search engines, like Google. In addition, your blog posts can include keywords that people may use when searching for information online. If you optimise your blog posts for SEO, you can increase your chances of appearing in search engine results pages (SERPs), which will ultimately drive more traffic to your website.

How long should blog posts be for SEO?

There is no one-size-fits-all when it comes to how long your blog post should be for SEO . The ideal blog post length will vary depending on the topic and audience. However, in general, it is recommended that blog posts be at least 1000 words in order to rank well on search engine results pages. With that being said, don’t force yourself to write a certain number of words just for the sake of meeting a minimum word count. The most important thing is that your blog posts are informative and engaging – if they are able to achieve this, readers will be more likely to share your content, regardless of its length.

What is a featured snippet?

A featured snippet is an automatically generated summary of a web page, which is displayed above the regular search results in Google. Featured snippets are designed to give users quick and easy access to relevant information from websites. In order to appear as a featured snippet, your content must be well-written and informative.

How can White Chalk Road help me with blog content?

At White Chalk Road , we have a team of experienced Search Marketing Managers who are highly skilled in SEO copywriting . When we write blogs for our clients there is a lot of research that goes into it, including, finding what keywords are relevant to the client's products/services and are worth targeting (i.e. have a high search volume), using these keywords throughout, finding relevant images, formatting and structuring the content to not only be easy to read for users but also Google, plus so much more! If you would like to know more about SEO copywriting and how to write quality blog posts for SEO, let’s chat !