What is artificial intelligence (AI) and how does it relate to SEO?

Artificial intelligence refers to computer systems or machines that can perform tasks requiring human intelligence. In the context of SEO, AI is used as a tool to streamline processes, analyse data, and optimise content for better results.

How is AI currently used in marketing?

AI is not intended to replace digital marketing professionals but rather to assist them in strategic and tactical activities. AI helps with keyword research, trend analysis, content optimisation, and providing insights for effective SEO strategies.

Are there AI-powered SEO tools available?

Yes, there are SEO tools powered by AI that can crawl websites, gather data, and provide comprehensive insights for optimising websites. These tools integrate with other marketing platforms, allowing marketers to have a holistic view of their SEO performance. Some common AI powered SEO tools include: Semrush Surfer SEO SE Ranking Jasper Google PageSpeed Insights

How does AI contribute to keyword research and content optimisation?

AI algorithms can analyse search trends and generate keyword suggestions based on factors like search volume, competition, and relevance. AI tools can also assist in content optimisation by suggesting relevant topics, improving readability, and identifying areas for improvement, leading to higher rankings and increased user engagement.