Everything you need to know about server-side tracking When Google introduced the public beta of Server-side Google Tag Manager (SGTM) on August 12, 2020, reactions varied. Some celebrated the new possibilities, while others... 8 min read
8 Different Google Ad campaign types and how your business should use them If you’re learning the types of Google Ads for the first time, this guide will help prepare you for choosing the right ones for your business. 7 min read
Your digital marketing could potentially save you tax whilst driving new clients to your business Find out what marketing expenses you may be able to claim come tax time. 7 min read
Does your business need advanced call tracking Call tracking helps attribute leads to marketing campaigns. If you receive enquiries on the phone, this tool can help you increase call volume and revenue. 2 min read
The ultimate 1000 word negative keyword list Boost your Google Ads campaigns with our comprehensive list of 1000 negative keywords to add to your campaign. Download your FREE list from White Chalk Road. 4 min read
White Chalk Road’s Google Partners connect event Our recent Google Partners Connect Event brought eager business owners and leading digital experts together to discuss the key principles of online marketing. 3 min read
Google makes White Chalk Road a Google Premier Partner White Chalk Road has achieved Premier Google Partner status, which means even more amazing benefits for our clients. Here’s what’s in store for our clients. 1 min read
