Hayley is part of our experienced Search Marketing Team and is passionate about using digital marketing to help small businesses. She is eager to continue learning and gaining experience in all things marketing. In 2021, Hayley completed a Certificate IV in Marketing and Communications through North Metropolitan TAFE. She is excited to help businesses grow through using digital marketing and the internet. When Hayley is not optimising websites and creating content for our clients, she spends time relaxing with her friends and family and going on camping trips around WA. Phone(08) 9361 9534Emailhlowe@whitechalkroad.com.aulinkedinhttps://www.linkedin.com/in/hayley-lowe-60b6b0230/
What is a competitor analysis and why is it important for your website A competitor analysis is an important part of optimising your business’ website. This crucial step represents an important part of maintaining a competitive online presence, and it can also help you inform your approach to everything from marketing to SEO 4 min read
Why you need a blog on your website With benefits related to ranking higher, such as boosting traffic and driving organic growth, it’s easy to see why blogging for business has become an essential marketing strategy for establishing a successful online presence. 4 min read
What are marketing metrics? In today’s data-driven world, marketing metrics have become indispensable tools for businesses aiming to thrive in a competitive landscape. 3 min read
Everything you need to know about Google Business Profile With the Internet being the first place customers go when looking for a product or service, this tool is invaluable for small and large businesses alike, helping them reach more customers and share information about their business. 4 min read
Mastering email marketing: the do’s and don’ts for success Email marketing can be a powerful tool to grow your business, but it’s important to use it correctly. Read our article to discover our top email marketing tips. 7 min read
Relationship between SEO & web design: a complete guide Having a strong online presence is crucial for any business looking to succeed online. Two critical components of this online presence are SEO & web design. 4 min read
The importance of your brand identity A strong brand identity is vital to the success of any business, no matter what the industry is. It plays a significant role in helping a business differentiate itself from competitors and make an impact with customers. 4 min read
Everything you need to know about video marketing for 2025 The days of using standard marketing practices are gone. Learn how you can incorporate video into your strategy & make technology work for your business. 7 min read
