Camille Dawson - Search Marketing Manager

Camille Dawson brings a wealth of experience and academic excellence to the White Chalk Road team. With first-class honours in media and communications and a double major in sociology, Camille has a robust foundation in understanding the dynamics of communication and society, which she adeptly applies to the digital marketing realm.

Her professional background is diverse and rich, encompassing marketing roles across various sectors, including real estate, tourism, and transport. Her experience showcases her adaptability and capability to drive successful marketing strategies in different industries.

At White Chalk Road, Camille leverages her passion for digital advertising to help our clients achieve their online marketing goals. Her unique combination of professional versatility and bubbly personality makes her a pivotal asset to the team and the clients she serves.

Originally hailing from the picturesque town of Queenstown, New Zealand, Camille now calls Perth home, drawn by its warmer climate and vibrant digital marketing scene.

cdawson@whitechalkroad.com.au

https://www.linkedin.com/in/camille-dawson-892733122/

What made you want to work in digital marketing?

I developed my love for digital marketing while working in Real Estate. I loved that the digital space was so measurable and fast-paced. Print marketing mediums felt slow and less effective. With digital marketing, you get instant feedback, and edits or refinement can be continuous. Digital marketing just came naturally to me. I especially love creating highly targeted social media and Google campaigns. I knew digital agency work was the natural next step for me after I realised a lot of businesses outsource their digital marketing to agencies and only use their internal teams to coordinate the work. Implementing digital ads in Meta and Google is the fun part!

What do you love doing outside of work?

I love spending my weekends either exploring beautiful places or reading. You might also find me fishing with my husband or snorkelling.

Why did you move to Perth?

My dad originally grew up in Australia, and while I was born and raised in Queenstown, New Zealand, I was always eager to explore across the ditch and find out what it’s like to live in a warmer climate. Turns out I absolutely love it! The beaches here are stunning, and I love being in a bigger city.

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